Outrageous

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The objective is to create an identity and package design from a selected word and item. The chosen word is ‘outrageous,’ and the selected item is ‘playing cards.’ The word outrageous means shocking, striking, daring, flashy, or bold, which inspired the design. For the imagery, an eye-catching and simplistic illustration is created throughout the packaging. One element used throughout the design is an eye. Eyes can symbolize several meanings, such as omniscience, truth, vigilance, evil, or judgment. The dagger that stabs the eye brings out the shocking element. Bold colors are used to capture the outrageous feeling, the audience’s attention, and to stand out from competition.