Luxurious lip balms for luscious lips! Vivacious is a vegan and cruelty-free brand, using natural ingredients to moisturize and hydrate dry lips. The objective was to create a unique package design for a lip/beauty brand. The word “vivacious” means lively and attractive. The name of the brand inspired the logo and the package design. Their logotype is a serif font chosen to give the brand an elegant look. A gerbera flower is added as an element; the gerbera flower represents beauty and full of life. Each lip balm label and box is designed to fit the brand’s style.